Watson: Campbell's Soup menu for programmatic

This event report outlines how Campbell's Soup, the food manufacturer, is tapping IBM's Watson cognitive computing platform and weather data to deliver personalised recipes in online ads.

Watson: Campbell's Soup menu for programmatic

Geoffrey Precourt Warc

With rampant charges of bot fraud and unviewed impressions, even the most enthusiastic proponents of all-digital-all-the-time programmatic media buying still harbor concerns about service suppliers.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands