Verizon’s all-digital Visible service trades on not being there

Visible, an all-digital, low-cost cellular brand launched by Verizon in 2018, has placed its atypical business model at the heart of its marketing efforts.

Visible, a new, all-digital cellular-phone service, has found a way to grab attention in the physical world … by not being present.

The ten-month old subsidiary of Verizon Wireless, the largest US cellular company, is intended to compete with the likes of Cricket and other low-cost prepaid wireless providers. And the “all digital” nature of the brand means the new ser