Unilever’s shift to e-commerce

Unilever is making its business e-commerce ready through several strategies that other companies and brands can emulate.

Growth is hard for FMCG companies, the original high-scale suppliers of big box retail whose traditional methods are slowly growing outdated as commerce shifts beneath their feet.

E-commerce, meanwhile, presents an important opportunity for the sector, but shifting a big-box model to an online retail model requires significant structural changes. Claire Hennah, Global e-commerce director at Unilever’s beauty division, has been

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