Unilever’s global framework for post-pandemic marketing

FMCG giant Unilever articulates an updated perspective on what its marketing ought to achieve in the post-pandemic world, according to a session at Lions Live.

A fast-moving consumer goods (FMCG) giant, Unilever sells a vast array of products from ice cream, to soap, to toilet cleaner – all inexpensive and bought often. It is not the only company making these products and is certainly not the cheapest; it is...