Understanding the next wave of agency innovation

Agencies need to drive innovation in their own working practices, and on behalf of their clients, to thrive in a rapidly evolving landscape.

Nick Brien has heard the industry buzz about in-housing marketing services and capabilities.

“It’s been about cost,” the CEO/Americas for Dentsu Aegis Network told delegates at the 4A’s (American Association of Advertising Agencies) 2019 Decisions 20/20 conference. “It’s about speed. It’s about deliv

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