Ultimate convenience: how Shell is rethinking the role of digital for retail

This event report explores how Royal Dutch Shell, the oil extraction and fuel business, integrates digital into its retail offerings, using it to make the forecourt experience both seamless and more valuable.

Royal Dutch Shell is in the oil extraction business but it's also one of the largest single branded retailers in the world, with a footprint in 80 countries and 44,000 stations around the world. That makes it bigger than McDonald's or Starbucks, observed...

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