UberEATS leverages data for hyper-targeting in India

UberEATS has used its own ride and customer data from Uber in India to target its marketing by location, destination and time of day to grow orders.

Indian consumers spend eight times more on food than on transportation, according to Manan Javeri, Head of Launch at UberEATS in India. The food delivery service is now present in 14 Indian cities just one year after launch.

Speaking at the Consumer Insights...