Uber goes big with A/B testing, localization and experiential marketing

This article outlines how Uber, the ride-hailing app, built its presence in Hong Kong with A/B testing, experiential marketing and a highly-localized approach to omni-channel outreach.

Uber goes big with A/B testing, localization and experiential marketing

Anna Hamill

With ride-hailing service Uber now ubiquitous in more than 450 cities and 70 countries worldwide, it's easy to forget that the service started small.

In Hong Kong, home to...