Unlike most consumer brands, Indian dairy company Amul doesn’t do any market segmentation for its product.
“Typically, marketers segment the market and then decide on the product positioning, at Amul we don’t believe in segmentation,”...
Unlike most consumer brands, Indian dairy company Amul doesn’t do any market segmentation for its product.
“Typically, marketers segment the market and then decide on the product positioning, at Amul we don’t believe in segmentation,”...