Tinder's tactics for keeping consumers engaged

This event report outlines how Tinder, the dating app, has built an engaging mobile experience for consumers.

Tinder's tactics for keeping consumers engaged

Sonia Paul

Tinder's dating app has made a profound impact on how millennials seek love and romance since launching in 2012 – and the brand has aspirations to extend its reach across the globe.

"As the world gets smaller and smaller, there is real potential to enrich people's lives through social discovery," Maria Zhang, VP/Engineering at Tinder, told delegates at the 2016 Mobile Innovation Summit, an event held in San Francisco by the Inno