Tinder’s ad strategy, future plans - and why it’s not a social network

This event report looks at the rise of dating app Tinder and its founder's aspirations to be more than just another social network.

Tinder's ad strategy, future plans – and why it's not a social network

Joseph Clift Warc

It's the dating app that's a genuine, breakout success, with 50m users in 196 countries. Now, Tinder is experimenting with brand partnerships, and serving ads to users, as it aims to monetize its service.