Tinder encourages consumers to "swipe right" for brands

This event report explains how Tinder, the dating app, is aiming to become a matchmaker for brands and consumers.

Tinder encourages consumers to "swipe right" for brands

Stephen Whiteside Warc

Tinder's mobile app has revolutionised digital dating – and the company now believes it can play cupid for brands and consumers, too.

Its matchmaking service – launched in 2012 and owned by IAC/InterActiveCorp – employs a simple formula for flirting and finding romance. Each user sees a photo stream of nearby members who meet their preferences, and then either:

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