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TikTok and the rise of ‘community commerce’

Brian Carruthers

TikTok is evolving rapidly from its song-and-dance origins.
  • User generated content & participation
  • E-commerce & mobile retail
  • Devices & apps
  • Social media audiences

TikTok is hugely popular with young people. It claims almost 700 million monthly average users – including 100 million each in the USA and Europe – with half of those under 34 years of age. This is all in spite of various regulatory and political pro

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