Three strategies for sustainability

Looks at consumer mindsets around sustainability that brands will have to address.

In matters of sustainability, consumers frequently say one thing but do another. Global research from Kantar, for example, has found a huge majority (87.5%) of shoppers say buying products with reduced packaging matters to them, but only 20% could be classed as “Eco-Actives” – people who take regular actions to reduce their packaging waste on a daily basis.

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