This is going to be blam: how children’s publishers see the digital age

Publishers are struggling to adapt their business models to the demands of the digital age, except when it comes to children, for whom the publishing industry is flourishing.

“At Egmont we’ve been experimenting with digital for about 12 years - books and magazines - and I can tell you now that our business is still very much print,” Cally Poplak, MD Egmont Publishing, told the PPA Festival (London, May 2

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