The science behind effective innovation strategies

Innovation within a business is often killed off by poor internal processes: this article explains how a scientific approach to innovation can boost effectiveness by making decisions at the right time of day and prioritizing customer centricity.

When it comes to developing an effective innovation culture, using psychological techniques to spur creativity and new ideas can have a big impact on a project's future success.

"Everything we do is based on science and the latest research in neuroscience, psychology and management science on how companies can innovate or not," said Dr Amantha Imber, founder and CEO of Australia's leading innovation consultancy Inventium, at

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands