The next battle stage for brands? The Chinese consumer's time

Zhang Tianbing, Deloitte Asia-Pacific’s consumer product and retail industry lead believes that the future competition that brands will have to fight will be for consumers’ time, not product category or territory dominance.

There is only one market that exists in China, and that is the “24 hours of any consumer”, multiplied by the 1.4 billion people that live in the country – the biggest possible market size.

Zhang Tianbing, Deloitte Asia-Pacific’s...