The CMO of the future: Mastercard on getting it right in data and technology

Data and technology can be a complex issue for marketers to get right, according to Raja Rajamannar, the CMO of financial services brand Mastercard.

Efficient use of data and technology has the potential to supercharge a brand’s marketing but it’s absolutely vital to get fundamentals such as data privacy right before pushing forward, according to Raja Rajamannar, Chief Marketing Officer at Mastercard,...