The story behind Droga5’s acquisition

Accenture Interactive and the recently purchased agency, Droga5, have spoken publicly about what the acquisition means, and what it says about the creative business.

Just a few months after Accenture Interactive bought the independent creative agency Droga5, the consultancy has started working jointly with its new acquisition on brands like Harley Davidson, and on a global deal with Facebook.

At Cannes Lions 2019, David Droga and Accenture Interactive CEO Brian Whipple talked through the history of the deal, the genesis of which was in a joint pitch several years ago, and where it is now.