The shifting relationship between Facebook and publishers

Facebook is rethinking the roles of public content within its newsfeed, and that means big changes for publishers who have been reliant on the platform.

Facebook’s 1.47 billion active daily users are the top priority of the business but publishers still play an important role on the platform, according to Andrew Hunter, news partnerships lead for the social network in Australia.

“People on Facebook come first. We make no apology for that. They are the ultimate stakeholders and constituents,” he told Mumbrella’s Publish conference in Sydney recently.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands