The Guardian looks beyond advertising for future growth

The Guardian, the newspaper brand, is prioritising the development of reader-generated revenues amid concerns about the state of the advertising market.

Ever since forecasting a seismic £87m EBITDA deficit in 2015, The Guardianhas been fighting its way back to profitability. It has been a painful journey: 450 employees have been deemed surplus to requirements, and loss-making international operations...

Not a subscriber?

Schedule your live demo with our team today