The changing face of luxury: what affluent consumers want

This event report details how GfK, a market research firm, has been examining why the luxury goods industry is forecast to remain in stagnation in high-growth and mature markets.

The changing face of luxury: what affluent consumers want

Brian McGee

Even as the number of affluent households and high net worth individuals continues to grow, the traditional luxury goods industry is forecast to remain in a period of stagnation...