The challenges facing TV broadcast video-on-demand providers

Some audiences – especially young people – are migrating to video-on-demand services from their tradtional TV broadcasters, and this offers challenges (consistent measurement) and opportunities (VOD-specific commissioning) for media owners.

If the video landscape confuses you with its abundance of abbreviations and acronyms such as OTT, SVOD, AVOD and BVOD, you’re not alone. For marketers looking to invest in TV or video, it can be a tricky area to navigate.

Speaking at the Mumbrella360 conference, Pippa Leary, Commercial Director for Digital Sales at the Nine Network explained where the area she oversees – Broadcast Video on Demand (BVOD) – sits within the landscape.

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