The ANA outlines the benefits of standardized metrics for influencer marketing

The Association of National Advertisers (ANA), the trade body, is seeking to bring a greater degree of standardization to the measurement of influencer marketing.

The growing role of influencers in brand communications is exposing knowledge gaps, potential vulnerabilities to fraud, and the risk of wasted budgets, according to the chair of the Association of National Advertisers’ (ANA) Influencer Marketing Advi