TechStyle turns digital retail model upside down with Fabletics

TechStyle, the online fashion retailer, has gleaned several advantages from taking its successful Fabletics activewear brand into brick-and-mortar retail stores.

It's hardly a surprise that TechStyle Fashion Group, which has four online shoe and clothing brands, is a big believer in ecommerce for women's fashion.

In fact, Adam Goldenberg, TechStyle's co-CEO, told the Shop.org Conference in Los Angeles that it operates...

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