Target shows evidence of test-and-fail learning experiences

Geoffrey Precourt

Target, the retail giant, has drawn on lessons from strategic setbacks large and small to adapt its business in impactful ways.

Scores of brands talk about the theory of iteration, “test-and-learn”, and “failing forward”.

But Rick Gomez, evp/chief marketing and digital officer of Target Corp., took the rare step of providing some tangible examples of how admitting – and correc

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