System1 recommends creative, life-enriching ads during a time of crisis

Research firm System1 has taken a deep dive into advertising effectiveness during the COVID-19 pandemic in order to understand which types of commercials are effective.

As the COVID-19 pandemic moves into the summer season, marketers looking to connect with their target audiences need to consider ways to demonstrate how they “are enabling life to continue – and enriching life.”

That was the advice given to brands by Orlando Wood, chief innovation officer at global research firm System1, during an online session at Lions Live 2020, a virtual event held by Cannes Lions – which, like WARC, is owned by Ascential.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands