Sonic branding is powerful but requires strategic planning and consistency

At Zee Melt, Sixieme Son’s Ella Duda, outlines why sonic branding is something brands can no longer ignore or approach as an afterthought.

According to Ella Duda, international strategy director, Sixieme Son, France, the power of sound as a disruptor existed even before COVID-19.

During a presentation at the ZeeMelt conference, she cited a recent study that showed that sonic brand assets

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