Snapchat and Tik Tok: The evolution of social video

An exploration of the camera and video apps Snapchat and TikTok, and how brands are using them.

Facebook and Instagram have the user numbers but platforms like Snapchat and Tik Tok have the cutting edge and a younger demographic. At DMEXCO, the platforms explained why they’re different and what they can offer brands.

Snapchat and the new creative

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