Six surprising facts about online advertising in China

Six facts you may not know about China’s online advertising landscape; including the power of government influence, search, consumer attitudes toward advertising, and the power of Chinese online video platforms.

Search is a major indicator of consumer behavior in China, according to Darren Jacobs, head of global digital media at the China-based firm online marketing technology platform iClick Interactive Asia.

"If search goes up, this means the brand is popular," said the self-confessed 'searchie' at the Mumbrella 360 conference in Singapore. This is especially so for the Chinese market, where Baidu PPC – the country's leading search engine - has a m

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands