Short-form video ads play well for L'Oréal

This event report addresses how L'Oréal, the beauty group, has begun experimenting with short-form video ads lasting six seconds or less.

Last year, L'Oréal became an early adopter of YouTube's new six-second video-advertising format.

The cosmetics manufacturer, in fact, had identified the ideal product for the nascent messaging model, in the form of L'Oréal Paris Root Cover Up, a haircare line that promises to disguise unwanted gray follicles in an instant – meaning