Seven tips for better branded IG content and working with influencers

With the right brand-and-creator partnership, organic reach and engagement is still possible for brands Instagram, according to the platform’s APAC's head of partnerships, Nicci Meek.

Live – a feature in Instagram Stories that lets users live-stream video to followers, as well as engage with them in real-time remains an underrated but important feature, according to Instagram APAC's head of partnerships Nicci Meek.

Speaking at the VidCon Asia Summit in Singapore, she noted that there are many untapped opportunities with the feature on Instagram (IG), adding that the evolution of live-streaming is strongly linked to the “future implications” of social content. T

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands