Retail giants in Thailand, India and Vietnam localise for future growth

The article explores how local retail giants in Thailand, India and Vietnam are adapting for market-specific shopping culture and a digital future.

Housing 60% of the world's population and 40% of the global retail market, the developing markets of Asia have emerged as trend leaders, particularly as the varied markets embrace digital technologies and enjoy more disposable income.

With a much lower average shopper age than many other regions, it's a young market, even allowing for Japan's ageing population. While North Asian markets are highly connected with shopping habits akin to their mature Western market counterparts, Sou

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