REI stands out on Black Friday – by closing its stores
When Black Friday rolls around this November, outdoor retailer REI once again will be closed.
It's a strategy that repeats a tactic employed by the retailer – which is organized...
REI stands out on Black Friday – by closing its stores
This event report outlines how REI, the outdoor goods retailer, has boosted its brand by turning its underlying brand beliefs into concrete marketing programs.
