PwC study identifies purpose “gap” between companies, employees and consumers

PwC, the consultancy, identified a purpose “gap” between the positioning adopted by companies and the views of employees and consumers.

“I would argue that every company in  the US has a purpose problem,” argued Matthew Lieberman, chief marketing officer for the US and Mexico at consultancy PwC.

“Purpose is on everyone's lips in corporate America,” he explained to delegates at th

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