Publishers look to the future of post-cookie identity

Explores some of the options for post-cookie ad targeting and how publisher groups like the Ozone Project and adtech organisation’s like WarnerMedia’s Xandr are looking to the future.

The cookie is dead! Long live the… direct relationship.

Cookies were never a marketing panacea – a 2019 MIT studyfound that cookies from 19 different data brokers only identified gender correctly 46% of the time, less accurate than guessing randomly –

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