Publishers, brands, and the threat of "deep fakes"

Deep fakes, the name for deceptive videos that have been created or altered using deep learning and artificial intelligence, could soon pose a meaningful threat for publishers and brands alike.

Publishers and brands should prepare for a new – and “startlingly realistic” – form of misinformation that soon may spread across the internet.

Such “deep fakes” refer to video content that is created or altered using deep-learning tools and artificial intelligence in a bid to mislead or confuse the viewer.

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