Value took on a newly complicated hue at the 2018 Cannes Lions International Festival of Creativity. Not only did Publicis highlight the soul-searching taking place in the agency world as the holding group model comes under the scrutiny of changing c
Proving the value of strategy
Proving the value of an investment is crucial to maintaining an ongoing supply of money – for CFOs and CEOs, the data is more easily available than ever but agencies are getting left behind as media partners help to answer many of the tougher questions.
