Procter & Gamble shatters multicultural marketing biases

Procter & Gamble, the consumer-packaged goods manufacturer, believes that shattering "myths" about multicultural marketing is vital to moving brands in the right direction.

Marc Pritchard, Chief Brand Officer at Procter & Gamble, called on a simple statistic to demonstrate the company's enviable strength with multicultural consumers.

Marc Pritchard, Chief Brand Officer, Procter & Gamble

Eighteen of the organization's...