Procter & Gamble drives transformation with virtual reality, smart programmatic and data innovation

This article outlines how Procter & Gamble, one of the world’s largest FMCG companies, used virtual reality, programmatic buying and data innovation to transform its marketing.

Procter & Gamble drives transformation with virtual reality, smart programmatic and data innovation

Kunal Sinha

Procter & Gamble is one of the largest and most successful FMCG companies in the world. Globally, P&G does business with 4.8 billion consumers and recognizes the need to have a relationship with each.

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