Presidential politics collide with digital media at IAB

This event report outlines how digital technology has added a new spin to the political process and will play a key role in the 2016 Presidential Election.

Presidential politics collide with digital media at IAB

Geoffrey Precourt Warc

In a once-upon-a-time era where legacy media provided a finite amount of time and space for an infinite number of messages, the overlap of a summer Olympics campaign and a national election season had one powerful impact on media: For a short period