Politics, platforms and brand management tips: Day Two of Measuring Advertising Performance 2014

This article summarises the highlights from the second day of Warc's MAP conference, on the theme of understanding the connected consumer.

Politics, platforms and brand management tips: Day Two of Measuring Advertising Performance 2014

Joseph Clift Warc

Presenters on day two of Measuring Advertising Performance (MAP) 2014, an event organised by Warc and held in London in March 2014, discussed a wide range of topics impacting consumers and society, from the political world to implicit research techni