Pluto TV builds an AVOD giant

Pluto TV is building a global AVOD service that sits in the gap between traditional linear TV and digital subscription streaming services.

When Pluto TV launched in the US back in 2014, it was swimming against the tide as an AVOD service.

“Back then nobody was talking about AVOD,” noted Olivier Jollet, managing director Europe for Pluto TV, during the Mediatel Future of TV Advertising vi

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands