Planning each step of the funnel: How India’s brands can lead festive shopping

COVID-19 has impacted the consumer outlook for brands and panelists at InMobi’s Building Resilient Brands: India Festive Season 2021 Summit list the key strategies that marketers should focus on during this festive season to drive consumer spend.

The economic challenges created by COVID-19 have caused consumers’ shopping budgets to decrease, resulting in a change in the marketer’s mindset.

“They are now focusing more on retention of consumers. Earlier, the consumer cycle was focused on acquiring buyers,” said Ankit Saxena, senior director, Branch at InMobi’s Building Resilient Brands: India Festive Season 2021 Summit.