P&G's Pritchard: Three priorities for the future of advertising

This article outlines three pressing issues for marketers to resolve, based on the views of Marc Pritchard, Chief Brand Officer at Procter & Gamble.

P&G's Pritchard: Three priorities for the future of advertising

Stephen WhitesideWarc

As Chief Brand Officer for Procter & Gamble, Marc Pritchard controls nearly $10 billion in advertising a year – the largest ad budget of any enterprise worldwide....

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