P&G’s Pritchard makes a pitch for a purpose-driven marketing industry

Marc Pritchard, the chief brand officer of consumer goods giant Procter & Gamble, believes that the marketing industry should truly embrace purpose-driven strategies and communications.

Even as Procter & Gamble has made a powerful global mark with purpose-driven messaging, its chief brand officer is now calling for a purpose-driven marketing industry.

Marc Pritchard, chief brand officer, Procter & Gamble

“Understanding leads...