P&G’s Pritchard cites equality, sustainability and tech as the future of brands

P&G’s Chief Brand Officer, Marc Pritchard, believes that a focus on equality, sustainability and technology will drive the future of purpose-driven brands.

Marc Pritchard, chief brand officer at Procter & Gamble, believes that brands can be tools for positive change because brands are ubiquitous, they touch people’s lives every day, often multiple times a day, and for greater impact the indust

individual and collective action,” he said.