P&G's Pritchard calls for a media supply chain revolution

Procter & Gamble, the consumer packaged goods giant, believes that radical change is needed in the media supply chain.

Marc Pritchard believes that brands need to demand revolution – not evolution – in the space where marketing and media collide.

“It’s time to create a new media supply chain,” Procter & Gamble’s chief brand officer told delegates at the Association of National Advertisers’ (ANA) 2019 Media Conference. “It’s time to invest our brai

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