P&G Japan urges agencies to lead on media transparency

This article outlines how Procter & Gamble Japan is urging agency partners to take leadership on media transparency several months after Chief Brand Officer Marc Pritchard revealed the company’s new measurement standards.

When it comes to media transparency, Stanislav Vecera - President of Procter & Gamble Japan - is emphatic: it’s time for agencies to step up and meet the expectations of their clients.

"It is important to look at the ROI of advertising. Nowadays we see ROI decreasing and it’s very concerning. We see the money put into media is actually not getting returns… It’s cool and nice to create some great ads and messaging