Procter & Gamble anticipates that blockchain technology – currently best known for supporting cryptocurrencies like Bitcoin – soon could represent a powerful new tool for various modes of consumer engagement.
In the simplest terms, a blockchain system constructs a list of records (or “blocks”) that grows along with each transaction that it was created to monitor – whether that is a purchase, a data exchange, or modifying the tenets of a “smart” contract.
WARC subscribers can sign in to keep reading
WARC helps you to plan, create and deliver more effective marketing
Prove your case and back-up your idea
Get expert guidance on strategic challenges
Tackle current and emerging marketing themes
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
